Whisky makes up the majority of Scotland’s food and drink exports at 83 per cent of exported goods.
That’s more than £4 billion a year, with the vast majority of Scottish distilleries now owned by massive multi-national companies like London’s Diageo, France’s Pernod Ricard and Japan’s Beam Suntory.
It wasn’t always this way, and it’s certainly very different from the roots of whisky. The truth about the Scots who developed whisky is about as far removed from a businessman in a suit as you can get. It’s more Outlander than The Office.
Back in the 1700s, the secretive renegades who crafted their whiskies did so against Royal Decree, and hidden in Scotland’s secluded woods and hills. Their lives were lived in the dankest, darkest parts of the land, a necessity as a result of their outlaw activities. Their clothes smelled of the peat that they used to make their illegal whisky, which is how they got their name. Peatreekers.
Fast forward to the present day, and that independent, ant-establishment do-it-ourselves attitude is being passionately ressurrected. Peatreekers is a new whisky, which, “Inspired by these whisky rebels, Peatreekers is a brand formed to share the same characteristics as the original black trees – distinct, strong, and proud.”
Here are the tasting notes, from Blair Bowman, founder of World Whisky Day.
Colour Antique brass
Nose Fresh wood shavings, honeysuckle and dried apricots with dusty leather bound books. Salty peat smoke lingers in the background with hints of tarmac and spices.
Palate Boiled sweets mingle with peat fires and vanilla pods. Then digestive biscuits and milk chocolate. Spicy, smoky and warming with a creamy mouth-feel.
Finish Long with wisps of sweet smoke.
You could be amongst the very first in the world to taste this brand new, Islay blended malt scotch whisky (40% vol). It promises smokiness and peat, so whisky fans will be looking forward to this traditional Islay style to give their winter evenings a taste of the auld ways. (Pre-order a bottle of Peatreekers here. It would be an incredible Christmas present for any whisky fan!)
Pre-sales are up and running now, with a launch date of 1 December 2017. Full details of the double standard first batch can be found here. I’ll be doing a full review in December when it arrives, and I’m very excited at the prospect.