I wanted to run an experiment, try something out. I wanted to run two competitions and compare how successful they both were. Both competitions would be retweet and follow comps. The main difference between the two would be the value of the prize.
The first competition would be to win for a Frozen chocolate advent calendar. I picked this up in late October for £1. The second competition would be of a considerably higher value, a £20 Amazon voucher.
Both competitions were announced on Twitter and entered onto The Prize Finder, Loquax, Twitaculous and Ninjatwit. I linked to them on my Facebook page and then let them run.
Both competitions started off slowly. A couple of retweets from existing followers. Somebody entered and then their pal tweeted them (and me) something along the lines of “that only costs a £1, you flump”! They swiftly deleted the tweet.
I thought that the Amazon voucher comp would capture people’s imaginations, but it wasn’t so. The Frozen competition was the one that really took off. I essentially had to surrender my twitter notifications to this competition because I was receiving that many notifications.
Every time somebody did a retweet, a manual retweet or a reply, I got a notification. I learned that people comp 24/7!
Bizarrely, the Amazon voucher competition was struggling to get any attention.
By the time the Frozen competition had finished, it had been retweeted 1,139 times, with about another 200 manual retweets. Twitter told me the tweet had been viewed 22, 864 times and had 2,556 engagements.
The Amazon voucher comp finished with vastly less impressive figures. Just 454 retweets – less than 40% of the Frozen comp. I have a couple of ideas why this might have happened.
Firstly, anything with ‘Frozen’ in it seems to send people nuts. Even if the prize is only worth £1!
Secondly, context. When it comes to Amazon vouchers, £20 is at the lower end of the scale for prizes. It’s not unusual to see competitions running with £100 or £250 vouchers up for grabs.
Another observation. Even though both competitions clearly have the end date displayed, retweets continued for a few days after the winner had been drawn! I’m not sure where they found the competition, but I think the lesson is – always check your end dates!